MEET THE CREW.

Shelly has been practicing esthetics and makeup artistry since 2006. Since moving to the beach in 1996, Shelly has found her niche in the beauty industry. Shelly's years of experience in the industry has helped her develop an artistic eye and attention to detail.

Her makeup has been featured in several publications for bridal, editorial and styled shoots. Whether it’s a wedding or a special event, Shelly loves to work with her clients to achieve that perfect look!

Shelly also offers facials, waxing and spray tans for all occasions. Practicing esthetics in the salon and as a freelance makeup artist, she understands the importance of the health of your skin leading to a flawless makeup application. She regularly attends classes and workshops to stay current on new trends and treatments for makeup and skincare.

“It is a beautiful thing when a career and a passion come together.” Unknown


Growing up outside of Atlanta, Lindsay has always had a love and interest in the hair and makeup industry. She has been a licensed cosmetologist since 2004 and loves to share her knowledge with her clients. Lindsay specializes in color, balayage and cutting.

Education is Lindsay’s number one love. She loves to learn about anything and everything that has to do with this ever evolving industry. Training and education courses are a top priority to ensure her craft remains current and up to date.

Let’s get this beautiful journey started.

Originally from the Outer Banks of North Carolina, Nicole relocated to Wilmington in 2012 to attend Cosmetology School. Over the years, she found a love for the industry and all that happens “behind the scenes.” Nicole is the Salon Manager at Beauty and Bloom. She has 9+ years of experience managing a high volume salon and spa. Nicole is a master multitasker, and takes pride in all that she does by demonstrating her talent on a regular basis. She is also responsible for the efficient day to day operations of the salon. Nicole meets every challenge with enthusiasm and determinaton. Her attention to detail will ensure that you are taken care of from the moment you call to book your appointment until you walk out the door.


Her goal is to ensure that each client has an overall enjoyable experience, and leaves happier than they were when they arrived. Nicole will greet you at the door with a smile!

Born and raised in Wilmington, NC- Makayla found her passion for cosmetology in high school. She would help the other cheerleaders to get ready for competitions. Makayla finished her schooling in December of 2020, and trained under Lindsay Webb and Kristen Wilson for 12 months further her education and perfect her techniques.

Her goal is to empower women and create the ideal salon experience for each and every one of her clients!

"If you do what you love, you'll never work a day in your life." Marc Anthony

Beks has been licensed for 5 years and started her career in Pittsburgh, PA. She was raised by deaf parents & is fluent in American Sign Language. She is Brazilian Blowout Certified & recently became Bellami Extension Certified.

Her approach to the beauty industry is not simply to make people feel beautiful, but to create real connections. On her days off she loves to explore North Carolina.

Book an appointment with Beks today!

Born in California, raised in Montana, spent her teenage years in Pennsylvania, and a spurt of time in Nicaragua, Isabella has been all over the globe her entire life. Through her adventures, she’s picked up a love for surfing. In her free time you may find her at the beach or cuddled up with a good book.

Isabella attended cosmetology school at the Career Institute of Technology in Pennsylvania, and finished before she graduated high school. Isabella may be a young stylist, but she has lots of experience! She specializes in hair cutting, but she also loves her blondes and brunettes.

Education is one of Isabella’s favorite things, she always wants to make sure she can provide the best and most up to date services for everyone that sits in her chair. Book an appointment with Isabella today!

Jen has been a licensed stylist for 17 years, graduated from the Aveda Institute in 2007 and was the recipient of the "Eye for Style" scholarship. She received training under Beth Minardi's advanced color course, contributing to the development of leading hair color products like Shades EQ. With extensive experience in editorial hair and makeup, Jen finds inspiration and creativity in her work. She enjoys all aspects of the craft, from cutting to coloring.

In her free time, Jen can be found spending time with her three boys - Pheonix, Indie, and Liam - along with her dog Nico, reading, or relaxing at the beach.


Schedule an appointment with Jen to witness her expertise firsthand!

Taylor is a NC-native and has been in the beauty industry since she was a young teenager. After attending East Carolina University, she decided to finally pursue her passion for esthetics and has been mastering her craft ever since!

She specializes in facial treatments, brows, and makeup application. Taylor loves to combine her love of connecting with people and providing relaxing yet effective treatments to make people feel their absolute best. She loves to incorporate aromatherapy and massage techniques to create the most luxurious experience possible!

Book with her today to experience the magic!

Faith was born and raised in North Carolina. After graduating cosmetology school, she is pursuing further knowledge hands on in the salon until taking clients of her own! She’s always had a passion for the beauty industry since she was a little girl, getting ready for dance recitals.

She wants to share that same passion with other women and help them feel confident and welcome in their unique skin, as well as develop relationships. Outside of the salon she enjoys coffee, mountain biking/being outdoors, and spending time with family and friends!

Born and raised in Clinton, NC, this southern belle has a passion for all things beauty. From shags & lived in blondes- to glam makeup, Kati does it all! Her biggest goal is to help women feel beautiful.

In her free time, Kati enjoys spending time with her cat Indy, going to the beach and thrifting!

Book an appointment with Kati today!

Though originally from the big city of Atlanta, Georgia, Miriam is easily transitioning to the coastal lifestyle in Wilmington. As a lifelong lover of the arts, Miriam was thrilled to find a position at Beauty and Bloom that not only helps her hone her organizational skills, but also allows her to utilize her creativity. Interacting with clients, crafting with flowers, and helping the stylists are just a few things that keep Miriam excited and busy!

Miriam is attending UNCW as a creative writing major and enjoys crocheting, reading, and spending time with her cat, Phoebe, during her free time.