hello, beauty.

Welcome to Beauty & Bloom — a floral salon and spa in the SOFRO district of Wilmington, NC. Take a tour. Meet the Beauties. And book a treatment when you’re ready to bloom.

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Beauty Services

treat yourself

Our full service salon provides a serene environment where The Beauties are ready to cut, color and more!
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Ready to glow? Our private room was built to set the mind at ease so you can relax while we work our red carpet magic.
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Oh! The BIG DAY! We love it for you. Beauty & Bloom offers hair, makeup AND florals for your dream come true.
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Salon

Spa

Florals

Bridal

Events

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Tour

Meet the Beauties

Beauty & Bloom is more than just a salon, spa and floral boutique. We are a close-knit team of friends dedicated to making the world more beautiful.

Let's Meet

Kind Words

Brandy Q

The space is absolutely beautiful! Shelly Shi gives the best facial in town, hands down! I also enjoy the fresh flower arrangements as a treat to myself on my monthly spa days.
Ronni W

I recently moved to the Wilmington area and didn’t really know where to go for my hair… I found Makayla and she did an AMAZING job! She was so personable and easy to talk to. She made me feel very welcomed and I love the way she did my blonde!
Rebecca L

I am so glad I found this salon! Beks did an amazing job and was super sweet too. I have never loved a haircut right out of the door until coming to Beauty and Bloom :) I will definitely be back for my next haircut!
Patrick M

I’ve had my hair cut several times at this salon, and it’s always a great experience. Lydia is great at men’s cuts, and the atmosphere is comfortable and fun. Definitely go in.
Jessica M

Great experience at Beauty and Bloom. I arrived at 9:00 for my appointment and was promptly greeted and offered a cup of coffee. They play good music in the salon and the vibes are fun. My hair is feeling and looking so much better! Thanks Isabella!
John W

Great atmosphere! Awesome people! Amazing service!
Mallory B

I have been going to Beauty and Bloom since the beginning. Lindsay has done my hair for years and I have known her long before Beauty and Bloom. She is the best of the best and always sees my vision and gives me all of my hair goals! I recently just got hand tied weft extensions done by Makayla and I can’t recommend her enough!! I absolutely love them and she did an amazing job!!
Lauren S

Beauty and Bloom is such an awesome salon with the friendliest staff! They are beyond accommodating and area always so welcoming when you walk in. Sucha a fun vibe and the services I have personally gotten have been 10/10. I would recommend them to anyone looking for anything from hair services, makeup applications, or a unique bouquet of flowers!
Kathy P

My first visit and it was awesome! Everyone was friendly and Julee did a great job on my cut and color. Absolutely perfect! Can’t wait for my next appointment!
Kimberly M

Beks did a great job of correcting someone else’s mistake and gave me exactly what I asked for! I’ve been in the area a year and finally found a hair dresser I can trust!
Michelle M

…Our experience was top notch from the making of the appointment for myself and my daughter to the day of care. Taylor, Beks and Makayla worked great in unison to make sure that our facials, makeup and hair was done with plenty of time to get ready for our pictures. Taylor was our makeup and facial guru for the day, she really went the extra mile with both me and my daughter but especially my daughter…